On Thursday, 29th October, 2020, 18:00 hrs (CET), we are welcoming Prof. Dr Key Pousttchi, Director, Institute of Business Informatics and the Digital Society in Potsdam to a digital lecture about “Why Covid was not a milestone. How must we execute Digital Transformation to assure the future of European Enterprises?”. The lecture will be introduced by United Europe’s President Günther H. Oettinger.
COVID-19 fostered the use of digital tools – but did not help digital transformation, says Professor Key Pousttchi, internationally renowned expert for digitisation and mobile business strategies and member of United Europe. In his opinion many German and European companies are following a wrong digitalization strategy. In order to change that, he is asking for a twofold approach and stresses: “On the political and societal level we need to realize the interdependencies of technology, economics and society.”
“In the first place, this means to face the problem that a handful of major digital corporations are about to monopolize the end customer interface for all online and offline market participants in the business to consumer market and we can’t ignore that”, emphasises Pousttchi. “In the second place, that well-intentioned regulation such as GDPR and PSD2 is supporting that and we need to play a different game. On the enterprise level, we need to admit that digitalization does not abolish all economic laws. While we have to fully understand technologies and their impact to be in the game, the major task is building upon that and still a non-technical one: to re-engineer business processes, revenue models and customer interaction, ending up with a new version of our traditional economy.”
The lecture takes place on Zoom and will be held in English.
Professor Key Pousttchi is a long-term expert on digitalization and digital transformation, author of eleven books and professional keynote speaker. He has lead numerous projects, including being the chair of the German National Roundtable on M-Payment, bringing together German banks and mobile operators, and being a member of the expert committee Mobile Enterprise for the German Federal Ministry für Economics and Technology. From 2015 to 2020, he held the SAP Endowed Chair of Business Informatics and Digitalization at the University of Potsdam. During the Corona crisis he wrote two new books which will appear in autumn 2020: “Digitalization for Managers – Understanding Digital Transformation in a Systematic Way to Bring the Company Forward” and “The deluded society – why nobody tells us the truth about digitalization”.
