• About Us
    • Mission Statement
    • Statutes
    • Board
    • Member
      • Corporate
      • Personal
    • Management
    • Become a Member
  • Our Programme
    • CEO Roundtables
    • Our Cooperations
    • Lectures
    • Members’ talk
    • Webinars
    • Our Studies
  • Advocacy Programme
    • Mentoring Programme
    • Advocacy Seminars
    • Advocacy Webinars
    • Advocacy Network
    • Advocacy Voices
    • Rome Manifesto
      • The Manifesto
      • The Story behind the Manifesto
      • Partner Organisations
  • Events
    • Past events
  • DE
  • EN
  • DE
United Europe
United Europe
  • About Us
    • Mission Statement
    • Statutes
    • Board
    • Member
      • Corporate
      • Personal
    • Management
    • Become a Member
  • Our Programme
    • CEO Roundtables
    • Our Cooperations
    • Lectures
    • Members’ talk
    • Webinars
    • Our Studies
  • Advocacy Programme
    • Mentoring Programme
    • Advocacy Seminars
    • Advocacy Webinars
    • Advocacy Network
    • Advocacy Voices
    • Rome Manifesto
      • The Manifesto
      • The Story behind the Manifesto
      • Partner Organisations
  • Events
    • Past events
  • DE
Join
  • News

“Only in Europe” : A Young Professionals’ Proposal on Branding Europe

  • June 8, 2015
Participants
Young Professionals in the splendid rooms of the Casa de America in Madrid

In order to face the challenges of globalisation and safeguard our liberty, peace and prosperity, we need to unite. This is attainable; Europe is not just a common market. We share a history, a culture, many fundamental political and ethical beliefs and an outlook on life. Yet in many of our countries, euro-skeptic movements are gaining ground. How can we convince Europe’s citizens of a united Europe?

“How to brand Europe” was the topic of United Europe’s most recent Young Professionals Seminar from May 29-31 in Madrid. After an intense debate, this group of 20 young Europeans from twelve different nations and a wide array of professions proposed a branding strategy for Europe that centers on defining our common identity and strengthening our feeling of belonging together. Here’s their three-step approach that includes an advertising campaign based on the slogan “Only in Europe”:

  1. Define Who We Are

We are Europe because:

  • we leave no one behind
  • we have a common cultural heritage
  • we are not one but many
  • we give equal opportunities to everyone
  • we safeguard democracy, peace, protection and the respect of our values

 2. Take Actions

 

Job creation and mobility

  • Foster apprenticeships and create an Erasmus programme for professionals
  • Set up deregulated innovation zones and centres of excellence
  • Find more funding to help create jobs
  • Use companies and their work force to promote exchange programmes

Bring cultural values to all European citizens

  • Improve the use of English as the European language
  • Create a European football team and a European TV station
  • Have European TV shows ( “Europe’s Master Chef” or a European Big Brother)
  • Use films to transport European values
  • Make sure that Europeans have fun together

Make our voice heard in Europe:

  • Elect a European President
  • Expect better leadership

Use communication channels effectively

  • Have a better and clearer message about Europe
  • Make better use of social media
  1. Find the best advertising slogans for “Only in Europe”

  • 28 countries. One union. You will never walk alone. Only in Europe.
  • Live in consensus with 28 countries. Only in Europe.
  • 28 for One. Only in Europe
  • Live in one country, be part of 28. Only in Europe.
  • One place together, plenty of opportunities. Only in Europe.,
  • Free speech in 28 countries. Only in Europe
  • Live in peace. Eat good cheese. With 28 nationalities. Only in Europe
  • share 
  • tweet 
  • share 
  • share 
  • save 
  • share 
  • share 
  • email 

p >=1 && c == 0

Other News
  • “Trains Offer New Promise in Europe’s Quest to Cut Aviation Emissions”. An article by Edward Russell, Skift
    • April 12, 2022
  • Expert talk on the “Strategic Compass” in Brussels
    • May 18, 2022
  • Advocacy Webinar on the European future of rail
    • March 10, 2022
++APPLICATION CALL++ADVOCACY SEMINAR IN BERLIN++in partnership with @EYnews and @dgapev ⌚️When? 6 February 2023 📍… https://t.co/t0qtFRtojg
19 days ago
  • Reply
  • 3 Retweet
  • Favorite
Follow
„In Europe, we need more personal responsibility and less regulation“

Wolfgang Eder
Chairman and CEO of voestalpine AG

More prominent opinions
Search
Trending Posts
  • Energy Security: Rethinking the European energy market
    • October 10, 2022
  • Review: United Europe’s Energy Security Summit in Vienna
    • November 16, 2022
  • Mentoring Programme: United Europe kicks off class 2022/23
    • November 23, 2022
  • Application Call for United Europe’s first Advocacy Seminar in 2023
    • January 12, 2023
  • Review on United Europe’s Panel Discussion “A New Geopolitical Order: How Reliable is the Transatlantic Partnership?” at Würth Haus in Berlin
    • December 14, 2022
  • About Us
    • Mission Statement
    • Statutes
    • Board
    • Member
    • Management
    • Become a Member
  • Our Programme
    • CEO Roundtables
    • Our Cooperations
    • Lectures
    • Members’ talk
    • Webinars
    • Our Studies
  • Advocacy Programme
    • Mentoring Programme
    • Advocacy Seminars
    • Advocacy Webinars
    • Advocacy Network
    • Advocacy Voices
    • Rome Manifesto
  • Events
    • Past events
  • DE
  • Press
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Imprint
© United Europe e. V.

Input your search keywords and press Enter.

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
X