Prominent Opinions

"Facing a transformation of magnitude never seen before in the past in terms of speed and impact on its people, Europe has a duty to develop and defend its own way, a model balancing economic and social development. Only a United Europe will have the size and impact to matter in the world."

— Denis Terrien,
Chairman of the Supervisory board Grandir Group, Board member United Europe
Prominent Opinions

"At a time when populism is gaining in significance in many European countries and beyond, it is more important than ever to participate in the political process – our democracy thrives on it. My urgent appeal to you: Strengthen the reason, send a signal and go to the European elections!"

— Prof. Dr Dr Reinhard Hüttl,
CEO Helmholtz-Zentrum Potsdam
Prominent Opinions

"What is Germany without Europe? In times of increasing populism and conflicts all over the world, we need a strong, democratic Europe. A high turnout at the upcoming European election would be a strong signal for a united Europe. The world needs a strong Europe."

— Andreas Rudolph,
Chairman of the Board, GHD GesundHeits GmbH Germany
Prominent Opinions

"We can all appreciate the immense contributions of the EU concerning growth and prosperity across Europe. However, the real merit is that 500 M people live today in freedom, for whom the concept of war or conflict with each other would be unthinkable. It is imperative that we preserve this within a strong European Union."

— Dr. Michael Böhmer,
Partner, Ernst & Young GmbH
Prominent Opinions

"The European idea is fundamental for our democracy, history and values. And Europe is our only chance to maintain relevance in a world that is changing ever faster. Thus, we must continue to develop the European idea and concentrate on few major projects like defence, energy, mobility or aspects of digital."

— Dr. Leonhard Birnbaum,
Member of the Board, E.ON SE
Prominent Opinions

"We are better together - economically, culturally and in every other way. Better together with 500 million people."

— Baroness Jay of Paddington,
Member House of Lords, Board United Europe
Prominent Opinions

"Diversity and prosperity are the basis of a united, strong and livable Europe in which all people live in peace and satisfaction. Europe needs strong regions, strong cultures and strong economies. There lies the power of a strong Europe."

— Uwe Reuter,
Chairman VHV Holding AG
Prominent Opinions

"Europe has patiently succeeded at achieving peace and unprecedented prosperity. We have built a unique area of tolerance, free trade and diversity. Yet it’s construction remains fragile and in need for our constant care, attention and love."

— Guillaume Alvarez,
Senior Vice President EMEA, Steelcase

“Only in Europe” : A Young Professionals’ Proposal on Branding Europe

Participants
Young Professionals in the splendid rooms of the Casa de America in Madrid

In order to face the challenges of globalisation and safeguard our liberty, peace and prosperity, we need to unite. This is attainable; Europe is not just a common market. We share a history, a culture, many fundamental political and ethical beliefs and an outlook on life. Yet in many of our countries, euro-skeptic movements are gaining ground. How can we convince Europe’s citizens of a united Europe?

“How to brand Europe” was the topic of United Europe’s most recent Young Professionals Seminar from May 29-31 in Madrid. After an intense debate, this group of 20 young Europeans from twelve different nations and a wide array of professions proposed a branding strategy for Europe that centers on defining our common identity and strengthening our feeling of belonging together. Here’s their three-step approach that includes an advertising campaign based on the slogan “Only in Europe”:

  1. Define Who We Are

We are Europe because:

  • we leave no one behind
  • we have a common cultural heritage
  • we are not one but many
  • we give equal opportunities to everyone
  • we safeguard democracy, peace, protection and the respect of our values

 2. Take Actions

 

Job creation and mobility

  • Foster apprenticeships and create an Erasmus programme for professionals
  • Set up deregulated innovation zones and centres of excellence
  • Find more funding to help create jobs
  • Use companies and their work force to promote exchange programmes

Bring cultural values to all European citizens

  • Improve the use of English as the European language
  • Create a European football team and a European TV station
  • Have European TV shows ( “Europe’s Master Chef” or a European Big Brother)
  • Use films to transport European values
  • Make sure that Europeans have fun together

Make our voice heard in Europe:

  • Elect a European President
  • Expect better leadership

Use communication channels effectively

  • Have a better and clearer message about Europe
  • Make better use of social media

  1. Find the best advertising slogans for “Only in Europe”

  • 28 countries. One union. You will never walk alone. Only in Europe.
  • Live in consensus with 28 countries. Only in Europe.
  • 28 for One. Only in Europe
  • Live in one country, be part of 28. Only in Europe.
  • One place together, plenty of opportunities. Only in Europe.,
  • Free speech in 28 countries. Only in Europe
  • Live in peace. Eat good cheese. With 28 nationalities. Only in Europe
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