Lecture with Prof. Key Pousttchi: Why COVID-19 was not a milestone

202029oct18:0019:00Lecture with Prof. Key Pousttchi: Why COVID-19 was not a milestoneHow must we execute Digital Transformation to assure the future of European Enterprises?18:00 - 19:00

Event Details

COVID-19 fostered the use of digital tools – but did not help digital transformation, says Professor Key Pousttchi, internationally renowned expert for digitisation and mobile business strategies and member of United Europe. In his opinion many German and European companies are following a wrong digitalization strategy. In order to change that, he is asking for a twofold approach and stresses: “On the political and societal level we need to realize the interdependencies of technology, economics and society.”

In his online lecture, Prof. Dr Key Pousttchi, Director, Institute of Business Informatics and the Digital Society in Potsdam, talks about how we must execute digital transformation to assure the future of European enterprises. The lecture will be introduced by United Europe’s President Günther H. Oettinger.

More information here.


(Thursday) 18:00 - 19:00



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